why choose it?

• It colors and covers 100% the gray hair

• It performs well in total safety and comfort, lowering the incidence of scalp sensitivities

• It turns coloring into a true restorative cosmetic treatment

• It enables the realization of multiple services with a single range through color customization

• It colors your hair in a high-performance, respectful way with innovative Bivalent Technology

formulation technology

WPBS (Weighted Pigment Balancing System) Special formulation system capable of perfectly coupling pigments and copulants together. Homogeneous Deposit System Innovative reticular system that provides uniformity and homogeneity in pigment distribution, ensuring longer lasting coloration.