THERE'S HAIR & THAN THERE'S #ROVERHAIR
THERE'S HAIR & THAN THERE'S #ROVERHAIR
THERE'S HAIR & THAN THERE'S #ROVERHAIR
DETTO DA VOI
THERE'S HAIR & THAN THERE'S #ROVERHAIR
THERE'S HAIR & THAN THERE'S #ROVERHAIR
THERE'S HAIR & THAN THERE'S #ROVERHAIR
THERE'S HAIR & THAN THERE'S #ROVERHAIR
THERE'S HAIR & THAN THERE'S #ROVERHAIR
THERE'S HAIR & THAN THERE'S #ROVERHAIR
THERE'S HAIR & THAN THERE'S #ROVERHAIR
THERE'S HAIR & THAN THERE'S #ROVERHAIR
THERE'S HAIR & THAN THERE'S #ROVERHAIR
THERE'S HAIR & THAN THERE'S #ROVERHAIR
THERE'S HAIR & THAN THERE'S #ROVERHAIR
BLONDER
BLONDE HAIR TREATMENT
Blonder is the line dedicated to the treatment of gray and blond, natural or cosmetically colored hair.
The ideal choice for experienced hairdressers who want to offer safe, high- performance and innovative blond hair treatment services
REASON WHY #ROVERHAIR
REASON WHY #ROVERHAIR
REASON WHY #ROVERHAIR
DETTO DA VOI
REASON WHY #ROVERHAIR
REASON WHY #ROVERHAIR
REASON WHY #ROVERHAIR
REASON WHY #ROVERHAIR
REASON WHY #ROVERHAIR
REASON WHY #ROVERHAIR
REASON WHY #ROVERHAIR
REASON WHY #ROVERHAIR
REASON WHY #ROVERHAIR
REASON WHY #ROVERHAIR
REASON WHY #ROVERHAIR
why choose it?
- Safe
- Performing
- Innovative
- Versatile
FORMULATION TECHNOLOGY #ROVERHAIR
FORMULATION TECHNOLOGY #ROVERHAIR
FORMULATION TECHNOLOGY #ROVERHAIR
DETTO DA VOI
FORMULATION TECHNOLOGY #ROVERHAIR
FORMULATION TECHNOLOGY #ROVERHAIR
FORMULATION TECHNOLOGY #ROVERHAIR
FORMULATION TECHNOLOGY #ROVERHAIR
FORMULATION TECHNOLOGY #ROVERHAIR
FORMULATION TECHNOLOGY #ROVERHAIR
FORMULATION TECHNOLOGY #ROVERHAIR
FORMULATION TECHNOLOGY #ROVERHAIR
FORMULATION TECHNOLOGY #ROVERHAIR
FORMULATION TECHNOLOGY #ROVERHAIR
FORMULATION TECHNOLOGY #ROVERHAIR
formulation technology
Plex technology uses innovative Polyamino sugar condensate, a patented naturally derived molecule. It promotes the adhesion of water molecules to the hair, maintaining the right level of hydration.
BESTSELLER #ROVERHAIR
BESTSELLER #ROVERHAIR
BESTSELLER #ROVERHAIR
DETTO DA VOI
BESTSELLER #ROVERHAIR
BESTSELLER #ROVERHAIR
BESTSELLER #ROVERHAIR
BESTSELLER #ROVERHAIR
BESTSELLER #ROVERHAIR
BESTSELLER #ROVERHAIR
BESTSELLER #ROVERHAIR
BESTSELLER #ROVERHAIR
BESTSELLER #ROVERHAIR
BESTSELLER #ROVERHAIR
BESTSELLER #ROVERHAIR
SILVER SHAMPOO
anti yellowing action
Specific shampoo for gray, white, blond and hyper-meshed hair that, thanks to its active ingredients, gives body and shine to the hair. It contains purple micro particles with anti-yellowing action.
KEY BENEFITS
Acidifying shampoo Maintains cool tones Counteracts yellow-orange tones Gently cleanses Gives shine Suitable for natural or cosmetically treated blondes
ACTIVE PRINCIPLES
HOW TO USE
FORMATS
INGREDIENTS OF NATURAL ORIGIN
EDTA, SILICON & PARABENS FREE
pH TESTED VALUE
BLACK MASK
anti yellowing action
Moisturizing and conditioning black mask, ideal for blond hair. It hydrates hair by detoxifying it and effectively removing unwanted hot highlights, giving it shine and brilliance.
KEY BENEFITS
Moisturizing and conditioning Detoxifying action Neutralizes yellow-orange highlights Maintains cool tones Gives long-lasting radiance and softness Suitable for natural or cosmetically treated blondes
ACTIVE PRINCIPLES
HOW TO USE
FORMATS
INGREDIENTS OF NATURAL ORIGIN
EDTA, & PARABENS FREE
pH TESTED VALUE
SILVER BIPHASIC
anti yellowing leave-in
No-rinse spray conditioner with purple micro particles with anti-yellowing action. Deeply moisturizes the cuticular structure while counteracting hair color oxidation.
KEY BENEFITS
Deeply moisturizes Acidifying and detangling action Enhances color shine Neutralizes yellow-orange highlights Maintains cool tones Suitable for natural or cosmetically treated blondes
ACTIVE PRINCIPLES
HOW TO USE
FORMATS
INGREDIENTS OF NATURAL ORIGIN
EDTA, & PARABENS FREE
pH TESTED VALUE
REBUILDER
deep recostruction
Deep reconstructor. Hydrates and strengthens the hair while giving volume and extreme softness. Prevents the formation of split ends.
KEY BENEFITS
Deep Reconstruction Acid pH to close the Roverplex treatment
ACTIVE PRINCIPLES
HOW TO USE
FORMATS
INGREDIENTS OF NATURAL ORIGIN
PARABENS FREE
pH TESTED VALUE
TAILOR MADE FOR SALONS
BLEMISH OIL
alkaline based hair protector
Alkaline-phase protective oil to be mixed directly to the products used during the technical treatments. It provides protection deep and a shinier hair.
KEY BENEFITS
ALKALINE pH Provides protection and shine very versatile technical product Can be mixed with bleach, water and Curl On
ACTIVE PRINCIPLES
HOW TO USE
FORMATS
INNOVATIVE PLEX TECHNOLOGY
SILICONS & PARABENS FREE
TAILOR MADE FOR SALONS
WHITE BLEACH
lightening powder
Zeolite-based compact bleaching powder, ideal for freehand and/or card applications. The formula enriched with PLEX technology protects and strengthens the hair fiber ensuring perfect lightening.
KEY BENEFITS
Lightening up to 7 tones Ideal for freehand techniques Gentle formula that preserves hair structure Firm texture and precise application Non-sagging and dries quickly Improves creative handworks Does not swell Does not stain
ACTIVE PRINCIPLES
HOW TO USE
FORMATS
INNOVATIVE PLEX TECHNOLOGY
SILICONS & PARABENS FREE
TAILOR MADE FOR SALONS
DERMATOLOGICALLY TESTED
VIOLET BLEACH
lightening powder
Bleaching powder with purple micro particles that can counteract residual yellow pigmentation in hair. The formula enriched with PLEX technology protects and strengthens the hair fiber ensuring a perfect lightening. Acai Oil gives high conditioning and restructuring power, and its compactness facilitates application. Ideal for achieving ultra-light tones.
KEY BENEFITS
Lightening up to 7 tones Ideal for paper and freehand techniques Gentle formula that preserves hair structure Firm texture and precise application Non-sagging and dries quickly Improves creative handwork Counteracts residual yellow pigment
ACTIVE PRINCIPLES
HOW TO USE
FORMATS
INNOVATIVE PLEX TECHNOLOGY
SILICONS & PARABENS FREE
TAILOR MADE FOR SALONS
DERMATOLOGICALLY TESTED
BLUE BLEACH
lightening powder
Bleaching powder with micro particles blue that can counteract the pigmentation orange residual in the hair. The formula enriched with PLEX technology protects and strengthens the hair fiber ensuring a perfect lightening. Argan Oil gives the hair shine, elasticity and hydration.
KEY BENEFITS
Lightening up to 7 tones Ideal for paper and freehand techniques Gentle formula that preserves hair structure Firm texture and precise application Non-sagging and dries quickly Improves creative handwork Counteracts residual orange pigment
ACTIVE PRINCIPLES
HOW TO USE
FORMATS
INNOVATIVE PLEX TECHNOLOGY
SILICONS & PARABENS FREE
TAILOR MADE FOR SALONS
DERMATOLOGICALLY TESTED
WHITE CREAM
lightening cream
Bleaching cream formulated with PLEX technology to quickly and effectively ensure maximum levels of lightening while fully respecting the hair structure. Ideal for any bleaching technique, highlights and highlights.
KEY BENEFITS
Lightening up to 7 tones Ideal for total blond and pickling Gentle formula that preserves hair structure Soft texture and precise application Does not drip Progressive lightening action Does not swell Zero dust Fast and even lightening
ACTIVE PRINCIPLES
HOW TO USE
FORMATS
INNOVATIVE PLEX TECHNOLOGY
SILICONS & PARABENS FREE
TAILOR MADE FOR SALONS
DERMATOLOGICALLY TESTED
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