Con Corallina Officinals, Organic Certified: Goji Berry & Quinoa Extract
ELECTA FINEST HAIR COLOR IS THE FIRST LINE DEVELOPED WITH AN INNOVATIVE BIVALENT TECHNOLOGY:
WPBS (WEIGHTED PIGMENT BALANCING SYSTEM)
This technology stems from a complex algorithm already used in other areas, such as the medical-scientific field, and makes it possible to obtain a perfect balance for the formulation of what are known as intermediate pigments, capable of guaranteeing a stable colour result. unlike many products on the market, we have succeeded in formulating a colour with almost half the intermediate pigments, guaranteeing perfect stability and longterm durability of the colour.
HOMOGENOUS DEPOSIT SYSTEM
This is a really innovative colour distribution system which guarantees the perfect distribution of the colouring pigments once they have penetrated the hair fibre, and long-lasting colour. This process (known as molecular pigment legacy), takes place thanks to colour “equalisers” which evenly distribute the pigments, without overlapping, strengthening the solidity of the shade and duration of colour.