The trend for Fall / Winter 20-21 is a return to cold colors, grey and black The ELECTA family is proud to present new amazing shades: the ELECTA CARBON ASH series! Trendy and inspired by the reflex of the Nordic nature, ELECTA CARBON ASH is for all...
Days of work, research and comparison. It is with pride and emotion that today we present our new line: Authentic. Five products for your beauty routine. Curl Control Cream - Curly Definition Cream. Velvet Mousse - Strong volumizing foam. Shine Control Fluid - Moisturizing and polishing...
AUTHENTIC was created for all women who make their authentic beauty a lifestyle, a message of identity and a value of inner beauty. It is important to feel more beautiful, at ease with yourself, with your world, with your age. AUTHENTIC is the precious ally...
Roverhair is pleased to introduce the new Education Manager, Rosanna Amato. The training, theory and procedure is a fundamental pillar for the work of our customers. Thanks to her contribution and her experience gained in leading haircare and skincare companies, she will be an important asset...
We wish you a Merry Green Christmas...
Quick hair growth? Unexpected date? A week full of meetings and no time to have your hair coloured?...
The 2018 edition of Beautyworld Middle East hosted over 1,700 exhibitors from 62 countries and 25 international pavilions and welcomed over 36,000 visitors from 143 countries. This platform rises head and shoulders above the rest bringing a heady mix of innovation, path-breaking trends, the most...
The perfect mix of trade fair, shows, workshops and congress - TOP HAIR - DIE MESSE Düsseldorf! The leading trade fair for the hair cosmetics industry enthuses the industry year after the year. You can look forward to an exclusive combination of creativity and business...
pH SAVER is the new organic-based ritual specifically designed for coloured and permed hair. A few gestures to prolong your colour with a LONG-LASTING, SHINY, GLOSSY and ACIDIFIED effect. Curly hair will regain tone, vigour and brilliance. Its specific formula with acidic pH, enriched with...