vegan-foglie

VEGAN FRIENDLY. A NEW VISION

Beauty is a state of mind, it isn’t just skin deep. Using vegan products is also beneficial to the environment, because the use of plant-based ingredients is more sustainable and has less impact on the plant than ingredients of animal origin.

Vegan cosmetics are relatively new and the sector is still evolving, but it offers alternatives to well-known products and deserves further investigation. A certain type of “natural” cosmetics, that goes beyond the organic concept to become “vegan”, is a quite recent development, at least in italy. It meets the needs of those who have chosen this lifestyle, and also those who simply want to wear ecological products that are safe for their skin.

But what are vegan cosmetics?

The fundamental rule is that they contain no ingredients of animal origin, nor their by-products, such as honey, beeswax, propolis, royal jelly, cochineal, lanolin, squalene, animal keratin, animal stearic acid (used as a gelling agent/emulsifier), animal glycerine, placenta, collagen (unless it’s from plants), milk, cream or whey, lactose, eggs, silk protein and elastin. To find out whether these ingredients are contained in the products, you have to know how to read the inci, the list of product components, which must be printed on the labels.

INNOVATIVE BIVALENT TECHNOLOGY

 

 

ELECTA FINEST HAIR COLOR IS THE FIRST LINE DEVELOPED WITH AN INNOVATIVE BIVALENT TECHNOLOGY:

 

WPBS (WEIGHTED PIGMENT BALANCING SYSTEM)

This technology stems from a complex algorithm already used in other areas, such as the medical-scientific field, and makes it possible to obtain a perfect balance for the formulation of what are known as intermediate pigments, capable of guaranteeing a stable colour result. unlike many products on the market, we have succeeded in formulating a colour with almost half the intermediate pigments, guaranteeing perfect stability and longterm durability of the colour.

 

 

HOMOGENOUS DEPOSIT SYSTEM

This is a really innovative colour distribution system which guarantees the perfect distribution of the colouring pigments once they have penetrated the hair fibre, and long-lasting colour. This process (known as molecular pigment legacy), takes place thanks to colour “equalisers” which evenly distribute the pigments, without overlapping, strengthening the solidity of the shade and duration of colour.

ACTIVE INGREDIENTS

ELECTA FINEST HAIR COLOR contains certified organic quinoa, goji berries and corallina officinalis, allowing the development of an authentic beauty ritual during the whole colouring phase.

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quinoa

QUINOA:

lasting pigmentation, protection of colour against free radicals, stabiliser of the structural links of the pigments.

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goji-berry

BACCHE DI GOJI:

vitamins, mineral salts and amino acids, natural energiser with anti-age effects, 4 unique polysaccharides.

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corollina

CORALLINA ALGA ROSSA:

red seaweed rich in trace elements (iron, zinc and magnesium), moisturising, remineralising and balancing, protective.