Founded in 1975 by Vincenzo Prestia, Roverhair has become over time an international brand, distributed and known worldwide. Over the last 10 years, Roverhair has undergone a profound transformation thanks to the use of cutting-edge formulation and production technologies that have enabled it to become a leader in the creation of professional hair products, reaching levels of excellence in colour, trichology and haircare treatments. Always attentive to quality, Roverhair creates effective and functional products in its own laboratories for a sustainable beauty, increasingly oriented towards the use of organic and vegetable ingredients. Made in Italy with passion.



Today as never before it is necessary to be “Nature Lovers” to preserve the environment in which we live, reducing the impact of our actions on natural ecosystems. That’s why Roverhair decided to consciously embrace “green-oriented” and “Vegan Friendly” philosophies, without losing the functional aspects needed by professionals in this sector. We work for continuous improvement through the search for products that combine the ethics of a clean world with the desire for a daily beauty expressed by all women. The Sustainable Beauty.



Why organic haircare?

Organic in the sense of natural, biological, meaning a sustainable production model, which avoids the excessive exploitation of natural resources, especially soil, water and air, so that these resources can last over time. For this reason Roverhair has chosen to build its future starting from the present and does it paying particular attention to the environment, committing itself using ingredients of natural origin for its formulas and looking where possible for organic solutions. An ethical choice, aimed to have products of very high quality level respecting the environment and the people who live there. Think green, think to the future.

What does vegan cosmetics mean?

It is a cosmetic that does not contains ingredients derived from the animal world. Honey and beeswax, for example, do not fall into this category because they are produced by bees. Environmental sustainability is the main ingredient of vegan cosmetics, an evolving world that offers excellent sustainable alternatives to the products we are used to. Using vegan products is an advantage for the environment as vegetal ingredients are more sustainable and have less impact on the planet than using animal ingredients.