electa-carbon-ash

Electa Carbon Ash – New Colors

The trend for Fall / Winter 20-21 is a return to cold colors, grey and black The ELECTA family is proud to present new amazing shades: the ELECTA CARBON ASH series! Trendy and inspired by the reflex of the Nordic nature, ELECTA CARBON ASH is for all...

authentic line

Authentic – New Line

Days of work, research and comparison. It is with pride and emotion that today we present our new line: Authentic. Five products for your beauty routine. Curl Control Cream - Curly Definition Cream. Velvet Mousse - Strong volumizing foam. Shine Control Fluid - Moisturizing and polishing...

Authentic

AUTHENTIC was created for all women who make their authentic beauty a lifestyle, a message of identity and a value of inner beauty. It is important to feel more beautiful, at ease with yourself, with your world, with your age. AUTHENTIC is the precious ally...

new-pret-a-porter

NEW PRÊT À PORTER

Quick hair growth? Unexpected date? A week full of meetings and no time to have your hair coloured?...

ph-saver-line

ph SAVER – Organic Haircare

pH SAVER is the new organic-based ritual specifically designed for coloured and permed hair. A few gestures to prolong your colour with a LONG-LASTING, SHINY, GLOSSY and ACIDIFIED effect. Curly hair will regain tone, vigour and brilliance. Its specific formula with acidic pH, enriched with...

news-electa

ELECTA FINEST HAIR COLOR

Beauty is a state of mind, it isn’t just skin deep. Using vegan products is also beneficial to the environment...

blonder new line hair

Blond hair needs sweetness

Blonder sweet paste bleach oligosaccharide β-D fructose. Discover the first bleaching ritual based on sugars and Alba wax for safe and unique results....