Elegance is not about the dress you wear, it’s about yourself.


Diana Vreeland – Vogue’s Editor-in-chief from 1962 to 1972

Authentic was created for all women who make their authentic beauty a lifestyle, a message of identity and a value of inner beauty.

It is important to feel more beautiful, at ease with yourself, with your world, with your age. Authentic is the precious ally of every woman who turns self-care into an extraordinary beauty routine.



Authentic ensures maximum performance thanks to its PHYTO-COMPLEX which includes grape, apple, lemon and wheat bran extracts, all of which produced in specialised Italian areas that guarantee high-quality raw materials. It carries out a very effective bivalent action on hair: externally, thanks to its natural AHA content, and internally, through its high nutritional and protective power.

With its anti-pollution effect, the PHYTO-COMPLEX helps boost hair brilliance. By sealing the cuticles, it reduces colour loss due to washing helping protect dyed hair.



Safer and gentler thanks to its AHA content (alpha-hydroxy acids).


Improves hair brilliance thanks to its anti-pollution effect.


Protects the colour of dyed hair from fading after washing.



Thanks to the MOLECULAR BIOLIQUEFACTION technology of its formula and the high content of organic grapes’ skins, lemon, apple and bran peels – all rigorously made in Italy –, AUTHENTIC products guarantee a perfect styling and protect hair at a cuticular level against weather conditions, UV-A and UV-B rays, and pollution.